Digg.com, the popular user-provided news site, has sacked Google as its ad provider, and instead struck a three-year deal with Microsofts younger 'adCenter'.
The deal came as a surprise to the users of Digg, as the site has be known to support Apple and Unix, and practically campaign against Microsoft and its Windows systems. One Digg user, Lemonblood, stated simply, "Today is the day Digg died."
It has been suggested that Microsoft may have offered a revenue share that was too good to turn down, despite the fact that they may not make anything at all on them.
The deal has been likened to the one that Microsoft did with social networking site facebook last August. People are expecting to start seeing these deals take place with other such sites, for example, the fastly growing yet unfinished Sceneparty.com
I guess we'll have to wait and see
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1 comment:
Awesome article, im yet to hear any reviews on this microsoft stuff for PPC ads. Should be good but google adsense is the daddy for now
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